national school’s rugby

HSBC
Sponsored Rosslyn Park

national school’s rugby tournament

CSM Sport

March 2018 / 2019 / 2020

Brief

CSM have been tasked with the organisation of the Rosslyn Park national school’s rugby tournament for several years and seen the growth go from a few hundred to 10,000 spectators over the five days the tournament runs for.
We were asked to put together a pop-up coffee bar / rest area ?? for all spectators and participants to come over for a complimentary coffee care of HSBC the event sponsor.

Our Response

It was vitally important to work collaboratively with the CSM team and align our offer 100% with their event messaging and objectives from HSBC.

The look and feel of the promotional pop up was very important. We organised full branding for the gazebos, menu’s, event flags and eco-friendly paper cups. We also arranged picket fencing and for the promotional areas power supply to create a warm and friendly atmosphere when entering the promotional area.

The nature of the national school’s rugby event meant we had to provide a lot of drinks throughout each and every day. We focused hard on a process to ensure a slick delivery under pressure, so that guests who were on a short break weren’t wasting valuable time in the drinks queue.

We ran the event with just two baristas and a front of house staff member to offer a truly exceptional espresso from Dark Arts coffee, based in east London.

Testimonial

“Lee and his team were brilliant to work with in both the planning and execution of our event. Everyone involved was extremely professional and you could tell from working with them that they knew exactly what they were doing from step one. They also provide the most delicious coffee!”

Brand activation and social events

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